Monday, 22 April 2019

A nice spike...

Since late January I've been re-branding and re-launching the books. Seems to be working. Although the books had sold quite well originally, in the last couple of years sales had pretty much slipped into a coma. I bought back the rights from the two indie publishers, and spent a lot of time on Kindle Create. So far, they've sold 600 in the past three months, and yesterday there was a nice spike (160 ebooks sold in one day) on Amazon US, UK and I got some new readers from Australia. Drove the first and second books up into the top 100 Cyberpunk and Alien Invasion categories on Amazon. They are still there, though maybe not for long...

So, while I'm waiting for the new novel to be reviewed (one of my pre-readers just finished it and loved it) I've started production of an Omnibus Edition of the entire Eden Paradox series - all four books in one volume. Few will buy the paperback version (though there will be one), but I'm hoping quite a few will buy the Ebook version, opening the series up to a new audience.

So, now I need to find a new cover, which is the fun part, and then compile all 4 volumes seamlessly into one, which is going to take me some time...

Friday, 15 March 2019

Is re-branding worth it? A case study...

When I wrote the Eden Paradox series - 4 books published between 2011 and 2014 - particularly the first two, but also the entire series, sold well into 4 figures (i.e. in the 1000-6000 range, mainly eBooks). But after 2015 sales waned. By 2018 sales hadn't exactly flatlined, but it was a slow, coma-like pulse of a few books a month.

At the end of 2018, after discussions with the publishers, I re-acquired the books. I then produced new covers for the first two, using better artwork more consistent with the style of the last two books, and re-published them myself on amazon kdp. The re-pubishing part was free though laborious, but by Jan 25 I was ready to re-launch the entire series. I didn't do much personally in the way of marketing as a few 'life events' were getting in the way, but the results - whilst not spectacular in terms of best-seller sales - were heartening, as you can see from the graph (250 sales over 6 weeks) taken direct from KDP's site yesterday.

In particular book 1 has done well, but a healthy number of readers are going on to read the entire series (it's early days so I hope the sales of books 2-4 will strengthen). Most sales are in the US, with UK close behind, with some in France, Canada, and one Aussie.

I'll be launching a new book (the first in a new series) by the summer, so hopefully if that one does well it will keep an interest in this series, too, and vice versa.

So, is it worth all the effort to re-brand and re-launch an old series? Well, as with most authors, it's not about the money, it's about being read, and for me this has been a definite 'win', having gained a new batch of readers for a series I poured heart and soul into five years ago. I'll review sales figures at the end of the year, to see if they were sustainable.

In the meantime, for other authors who may be pondering this same question, the answer is simple - re-branding and re-launching can breathe new sales life into a series.

© Barry Kirwan |
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