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Saturday, 23 February 2013

Social media and selling books - the disappointing truth...

For a long time now I've not been convinced that social media sell books. Mainly for four reasons: it hasn't sold many of mine (I've had sales, but not much due to social media); the success stories are very few and far between, and most of them seem to have sold books for other reasons, or only really 'made it' when picked up by a traditional publisher; social media seems to be there to increase the use of (and hence the monetized value of) ... social media; and last, it's simply not how I'd personally like to buy books.

A few people have really made it, and I'm thrilled for them, but if they're say, a thousand, and there are currently around a million new authors, that's a pretty poor success rate (one in a thousand).

But it is very difficult to get any hard evidence either way, since most pundits are people on social media trying to sell their own wares - they tell you they 'made it', and then try and sell you something to help you make it. But there are a million new ebooks hitting the market every year, and everyone of those authors is trying to use social media, so, go figure...

So, I was intrigued by the Guardian's lowdown on social media and ebooks. This author tells it like it is, much better than I can, so here it is. Read his review here.

For me, I'll keep on writing, and I'll use social media from time to time, but I don't count on it to make a real difference, and I won't sign up for expensive promises.


1 comment:

  1. A few people have really made it, and I'm thrilled for them, but if they're say, a thousand, and there are currently around a million new authors. Buy Real Instagram Followers

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